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LE launch Enhanced Lubricants™ message PDF Print E-mail
FORT WORTH, Texas, USA 14 MARCH 2005 - Lubrication Engineers (LE) Inc has recently launched an important new marketing message to the lubricants industry. Lubrication Engineers is promoting the fact that their premium range of lubricants are now referred to as LE Enhanced Lubricants™. The reason behind the use of Enhanced is due to LE’s questioning of the current trend in the lubricants industry towards synthetic lubricants, regardless of the application or operating conditions. Lubrication Engineers is aiming to educate the industry that its Enhanced Lubricants™ are engineered for superior performance in a specific range of applications without limitations on the base oil type or additives used. LE believes that in most cases at robust treat levels, LE’s specially refined mineral oil formulated with the highest quality conventional & LE proprietary additives will provide superior performance to synthetic lubricants.

LE is spreading the message that it is important to remember that lubricants are formulated beyond the base oil, whether it is mineral or synthetic. The disadvantage of synthetic lubricants is that synthetic base oils limit additive choice & concentration due to solubility concerns and may not be able to deliver the required performance. Most consumers are currently using synthetics as they have been led to believe by many major lubricant manufacturers that synthetics will always provide superior performance. Mineral base oils, however, allow a wider range of additive chemistries & more robust treatment concentrations. LE is not claiming though that mineral oils should always replace all synthetics. Synthetics still need to be used in certain applications where there are very high or low temperatures or extremely hostile environments that would be detrimental to a mineral oil.

LE’s Enhanced Lubricants™ are engineered to provide the highest level of performance in a specific application and are well proven in both laboratory and field applications. These performance levels are significantly beyond the minimal performance levels built into commercial grade mineral or synthetic base oil lubricants. This is due to the synergies between the base oil (mineral or synthetic), highest quality conventional additives and LE’s proprietary additives .

“We have noticed a trend from the major oil lubricant manufacturers to emphasize synthetic lubricants. Many end-users are being mis-led via mass advertising that a synthetic based lubricant will always provide superior performance. LE knows that this is not always true & we are now educating consumers as to how the different types of lubricants are formulated with respect to performance in the application. Our Enhanced Lubricants will provide superior performance to synthetics in most cases due to specially refined 100% paraffinic base oils, highest quality conventional additives, synergistic engineered formulation & most importantly our exclusive, proprietary additives ALMASOL®, MONOLEC® & QUINPLEX® ”, said Jeff Turner, Vice-President, Lubrication Engineers Inc.

As a high performance lubricant manufacturer, LE must educate lubricant end users that lubricants are formulated beyond the base oil, whether it is mineral or synthetic base oil. Enhanced lubricants that are formulated & manufactured by lubricant manufacturers like LE are designed to provide the highest level of performance in a specific application. This performance is proven in both laboratory tests and actual field applications. What the lubricant end user is seeking is improved performance in their particular application. Enhanced lubricants such as those produced by LE are designed significantly beyond the minimal formulating done for commercial grade mineral or synthetic base oil lubricants. When formulating them, LE research staff look for synergistic combinations between the base oil (synthetic or mineral), premium conventional additives and LE’s proprietary additives . This synergy is what allows LE products to provide the maximum performance for the application.

Lubrication Engineers Inc, USA has been a leader in lubricants since 1951. LE manufactures and markets a comprehensive line of heavy-duty, premium quality lubricants formulated from the highest quality 100% select paraffinic base stocks. These lubricants are manufactured under an ISO9001 certified quality system at a state of the art plant in Wichita, Kansas, USA. LE’s objective: increase your profitability. LE products are designed to increase profitability through: longer equipment life, extended service intervals (reduced lubricant consumption), energy reductions, reliability (less downtime), fewer repairs (fewer parts & less labour) as well as less inventory (multi-purpose products) LE products are available worldwide (outside USA, Canada & Mexico) through LE International AG’s network of over 50 distributors.
 

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